Web analytics is the key to analysis of web site visitor behavior in order to understand and optimize web usage. We can say it as a business intelligence technique to measure the performance of your website in a commercial context.

It supports decision making process and Maximize ROI. For this, data (Data collected by Web analytics tool) is typically compared against key performance indicators (KPIs) and used to improve a web site or marketing campaign's audience response.

Types of Web analytics Services Available:

1. Identification of KPIs: It is the most critical part of web analytics and your online business success. Key Performance Indicators (KPIs) are financial and non-financial depends on website goals.When working with clients, we sit with them and understand their business model and recommend KPIs accordingly.


2. Reporting: We will provide you reports generally based on Google Analytics or what ever web analytics tool client is using:


• Visitors Activity Report: WIt includes data about Unique Visitor, New Visitor, Visitors Geolocation etc..


• Traffic Sources Report:It contains stats about from where the traffic is coming on website like Search Engines (Google, Yahoo, Msn, AOL etc.), PPC Campaign, Referring Sites.



• Content Report: It includes data about Page views, Bounce rate, Navigation Report, Click Patterns etc.


• *Ecommerce report: This report is exclusively for E-commerce portals: To track e-commerce transactions we need to implement the ga.js ecommerce tracking methods in your shopping cart pages.

We will provide reports in ppt format, excel format and pdf format.