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Keyword research

is the foundation any Search Engine Optimization and Search Engine Marketing Campaign. Wrong keyword research leads to wastage time, energy and money that you have invested into getting your website ranked on Search Engines. Wrong keywords pull non-valuable traffic to website which decreases conversation rate and increases ROI.

Example: Buy Mobile Phones is the effective Keyword for any Mobile phone selling website but not for the Mobile Phone Review websites.

Where to use keywords in SEO Activity:

1. On-page Activity:Included in URL, Title Tag, Meta Tags, Actual Content, Navigation links, Image names, Alt attributes


2. Off-page Activity: Embedded in Articles, Blogs, Press Releases and must be used in anchor text of the back links to the website pages.

Long-Tail Keyword Research:

Long Tail Keywords they are less comparative and higher conversation rate. Long Tail keywords are permutation and combinations of three or more words and they are very, very specific to your online business.

Where to use keywords in SEO Activity:

1. Business Research:
   • Product Research: Find product specific keywords.
   • Brand Equity: Find the relevant words very specific to your online business.
   • Competitive Intelligence: Identify the search terms and keywords that your competitors are using.
   • New Market and Product Opportunity Identification: Find Keywords as per new and coming soon product and services.
   • Consumer Feedback: Find and add keywords as per consumer feedback about service, product etc.
2. Social Research:
   • Political Topics
   • Public Issues
   • Celebrity Brand